WeChat monthly active users has reached 549 million by 2016. The user covers more than tow hundred countries and more than 20 kind of language. In addition to this, All kinds of brand public has more than 8 million total number. WeChat different from Weibo and Facebook, its more privacy.
For this huge users of the software, how did it earn money. if you just think it download for free, then it can't make money. that's totally wrong. There are a lot of way the WeChat can make money.
the value-added services such as WeChat expression , WeChat VIP members. The WeChat launched a activity, the user can create WeChat expression, if the WeChat corporate think it's good they will buy it and sell it to other users. moreover the wechat set the limitation for the applications. Such as create group, they have the limitation for the number of the people in this group. but if you buy the WeChat VIP membership, you don't have this limitation anymore.
The public platform. The WeChat create a public platform for the brand. The brand can pay money to have a Official Account to express content about their product or brand. Public official at the bottom of the article that they supplied provide the app to download and diversion H5 page.
WeChat payment. As WeChat online and offline payment gradually spread open, a certain percentage of each orders, removing the bank fees, are all formalities fee income.
WeChat game channel. firstly WeChat have the game which create by themselves. The users can use the WeChat account to log in. And Users can pay the money by WeChat payment to buy equipment or money in the games. Moreover, they also run other company's game to get extra dividend.
Circle of friends. The circle of friends use for the individual's social connection. The user can sharing the picture, article, or video in there. it's same like the Facebook, but its more privacy. If you are not the friends of the user you can not see this. This is also a important application for the WeChat. Its like the spider web, sometimes one ads, or article can be translate to most of the WeChat users.
In my point of view I think WeChat is very good and unique social medium. As I post before I would like to express myself as a personalization analyst. In order to promote myself, Firstly, I would like to manage my "circle of Friends" which is one main application for the WeChat. I can sharing the personal analysis result and video on there. Secondly I would like to have my personal official account for the WeChat. I can share my blog or analysis result there to sharing to every WeChat users.
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