Kickstarter

What is Kickstarter?

The Kickstarter is an organization based in Greenpoint, Brookly. Their job is to be improving the site, resolving the problem from backers and creator, and finding great new project to share with the public.

What is the business model of Kickstarter?

The people who have creative and good ideas. they can create a project. Within this project, they should have clear description. Such as clear goal, like making an album, a book, or a work of art. Every project has to share those information with others on the Kickstarter. At the end, the project has to have something produced by it. The final goal is to fund enough money that a creator needs to complete their project. Funding on Kickstarter is all-or-nothing. No one will be charged for a pledge towards a project unless it reaches its funding goal.

What is the Creator, and Backer.

Creator is the people who have the good idea and raise a project.

Backer is the people who are donate money to support the project.

Where the backers come from? 

The majority of backers are come form the fans and friends for the project. Such as a sing app, the people who like this app they are willing to donate money to make the app come out.  And if they really like it they also speed by the world of mouse through the social media.  Also at the end the backer can get reward for the pledge. such as a copy of what's being produced with limited edition, or custom experience related to the project. 

The Important role for Kickstarter

The agency: Communicate withe the Creator and Backers, help them resolve problem during the pledge.

The superintendent：Making the rules connect with the laws. Protect the right for both creator and backers. Make sure the pledge use for the project not offer for equity or fundraise for charity.

Public Platform: Supply the website platform for the fundraising, find good interest project sharing with the public. 

Reference

1. https://www.kickstarter.com/rules?ref=faq-basics_whatfor

2.https://en.wikipedia.org/wiki/Kickstarter

WeChat free？How can it make money？

WeChat monthly active users has reached 549 million by 2016. The user covers more than tow hundred countries and more than 20 kind of language. In addition to this, All kinds of brand public has more than 8 million total number. WeChat different from Weibo and Facebook, its more privacy.

For this huge users of the software, how did it earn money. if you just think it download for free, then it can't make money. that's totally wrong. There are a lot of way the WeChat can make money. 

 the value-added services such as WeChat expression , WeChat VIP members. The WeChat  launched a activity, the user can create WeChat expression, if the WeChat corporate think it's good they will buy it and sell it to other users. moreover the wechat set the limitation for the applications. Such as create group, they have the limitation for the number of the people in this group. but if you buy the WeChat VIP membership, you don't have this limitation anymore. 

The public platform. The WeChat create a public platform for the brand. The brand can pay money to have a Official Account to express content about their product or brand. Public official at the bottom of the article that they supplied provide the app to download and diversion H5 page.

WeChat payment. As WeChat online and offline payment gradually spread open, a certain percentage of each orders, removing the bank fees, are all formalities fee income.

WeChat game channel. firstly WeChat have the game which create by themselves. The users can use the WeChat account to log in. And Users can pay the money by WeChat payment to buy equipment or money in the games. Moreover, they also run other company's game to get extra dividend.

Circle of friends. The circle of friends use for the individual's social connection. The user can sharing the picture, article, or video in there. it's same like the Facebook, but its more privacy. If you are not the friends of the user you can not see this. This is also a important application for the WeChat. Its like the spider web, sometimes one ads, or article can be translate to most of the WeChat users.

In my point of view I think WeChat is very good and unique social medium. As I post before I would  like to express myself as a personalization analyst. In order to promote myself, Firstly, I would like to manage my "circle of Friends" which is one main application for the WeChat.  I can sharing the personal analysis result and video on there. Secondly I would like to have  my personal official account for the WeChat. I can share my blog or analysis result there to sharing to every WeChat users. 

Who you are？ which character you are belong to？

Who you are？ And which character you are belong to？
You Got a name since you are born. But the name is just one important label other people to call you. Since people are going to the different age, they are  like to use the different label for themselves. such as constellation, social phenomenon, work type classification...
For my brand personal statement is " with the people who have problem to defined themselves, I can effective and efficient analysis people personalization by quality and quantitative methods to help them to defined themselves."
For the people, who are between 14 to 28 years old, they were in a state of rapid learning and cognitive. For people in this age range, they would like to accept information from the outside.
Base on my personal brand statement. Firstly, I would like to do the analysis by qualitative and quantitative for most popular area that people in this age range are interest for. Such as constellation, which constellation you are belong to and what kind of characters people in this constellation have. For other example, people have different type jobs, what kind of complain they have, what the  common phenomenon they have in their job area. Base on this phenomenon  is there any correlation between the people behavior and their expression to the job or to the social networking.  Secondly, I want to show the analysis result. sometimes I can choose write the blog  or post and share on the social media , or I can show the histogram, curve graphs for quantitative result on the social media. Moreover, I also can record the video for the different social phenomenon.
For the channel of communication. firstly， for the analysis about constellation people may like to search on the search engine, so I want pay the search engine optimization, for the head topic about my blog article for the analysis result. Secondly, since people like to browse the twitter and Facebook when they are free. In addition to this, people like to find similarity for celebrity. Base on this phenomenon,   I choose  pay the money for the online celebrity who are relative to my analysis topic to sharing  my blog by twitter and Facebook.  Moreover, I would  like to share my data analysis result on the LinkdleIn, which can help express my professional data analysis skills.