In the modern political society. Social media play the vital role in the politicians. Twitter as a very popular social media become a good weapon to fight in the politicians war.
In the 2008 election, the twitter had big influence. Here we have a base material about the part of the John McCain Campaign. Barack Obama cranked out 10 times more tweets than John McCain, had 2254% more followers, and 1,029% more search results. So clueless that he didn’t send a vote today tweet on election. The popular twitter users like the things on the twitter platform. Media mogul Guy Kawasaki have large numbers of follower, in Guy's case 24,726 followers. Imagine if there are some popular people on your list and the fact that some of their followers will retweet and/or blog the message if they like it, and they have follower. the follower who retweet the message that have the same attitude for your opinion.
The structure of Twitter is designed to allow for a kind of dissemination of information. With a 140-character limitation, Twitter is used to send out small bursts of information to large groups of people. The PEW Internet Project conducted in 2012 found that 66% of adults who are online use social networking sites. In this study, 75% of these adult users say their friends post at least some content related to politics, and 37% of users post political related material on these sites at least occasionally (Smith and Rainie, 2012). This real-time information network allows for politicians to connect to users almost instantaneously and gives them the ability to share information with people while gathering feedback.
Ultimately, As the political leaders use Twitter, they use a channel that is not filtered by local or national media, thus they are able to convey their own unique agendas without being limited or have any barrier . With a free ideas of expressing their own personal, independent opinions concerning various topics without too much judge, political leaders connect to voters on a more personal level, bypassing the media. There is a significant amount of direct communication taking place between Congresspeople and users who send them questions or comments. Some study indicated that today, tens of thousand of political discussions currently populated on social media allow members from around the corner and across the globe to discuss and debate issues, trends, and topics they find most interesting and immediate.
Cite
Smith, A., and Rainie, L. (2012a). Social Networking Sites And Politics. PEW Research Center. Retrieved September 16, 2012, from http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_SNS_and_ politics.pdf
